A graphic designer is an artist who designs images and other visuals around a given concept. These artists create stunning visual communication, either physically or on a computer system, to communicate a particular idea to its audience. Graphic designers make considerable use of tools like animation, images, colors and different fonts to create a design. Vector graphics designers are designers that work on vector art - applying mathematics and geometry in designing the graphics. Equally popular today are infographic designers – graphic designers who visually represent abstract data – such as text and geographic information, to reinforce human cognition.
What Does a Graphic Designer Do?
A graphic designer marries technology with art, creating visually stunning and appealing content, designed with the end goal of increasing traction among the clients. Graphic designers work extensively in creating both graphics for literature like brochures, magazines, and marketing material, as well as graphics for websites and other interactive and digital media. Today, graphic designers have become extremely popular and are mostly seen working with marketing and advertising firms. Due to their increasing demand, there are many freelance graphic designers for hire available, providing online freelance services. For those who wish to get freelance graphic design online, they can do so through top freelance marketplaces, like Guru.
If you wish to hire a freelance graphic designer, make sure they can:
- Conceptualize and execute graphics for various social media platforms.
- Create designs that are artistically appealing and yet get the message across.
- Understand the brand and adhere to design guidelines and design systems.
- Communicate with the client to better understand the requirements.
- Work in tandem with copywriters and account managers to arrive at the final product.
- Think creatively and deliver in the stipulated time.
Qualifications of a Graphic Designer
A graphic designer should ideally have:
- Professional education in graphic design or related disciplines.
- Excellent written and verbal communication skills.
- An eye for detail and ability to work methodically.
- Thorough knowledge of computer-based graphics software such as Adobe Photoshop, CorelDraw, GIMP and Adobe Illustrator along with expertise in MS Office.
- Knowledge of Adobe Illustrator or Inkscape or other vector graphics design software, especially vector graphics designers.
- Familiarity with web designing along with a working knowledge of HTML and CSS, especially infographic designers.
Other than that, a graphic designer should also have basic skills of editing photos and videos.
Benefits of Freelance Graphic Designers for Hire
Freelancers are cost effective and yet do not sub-standardize their services. For designs that need to be done on a short notice, freelancers are your best bet as they work round the clock. Freelance graphic designers are also experts in graphic design and they are constantly upgrading their technical skills.
Guru Tip:
Guru creates a WorkRoom for every job where you can communicate with your freelancers, keep track of work progress and upload files. Manage multiple projects easily with WorkRooms that are dedicated workspaces for you and your freelancers.
Find the right Graphics design freelancer on Guru by posting a job for free, here.