Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages by incorporating search engine friendly elements into a website. social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
SEO includes various areas such as:
- Well-structured Web Page Design
- Submission to search engines and selected directories
- Appropriate web site linking from other sites
- Well written Web Site Content
- Carefully designed Meta tags and HTML
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